SEO Portfolio

Arockia
Lemina

SEO & Digital Marketing Specialist

Results-driven SEO & Digital Marketing Specialist with 4+ years of experience in increasing organic traffic and managing high-ROI paid campaigns. Skilled in SEO strategy, performance marketing, and data analysis, with a proven ability to drive measurable growth and improve online visibility.

⚡ Technical SEO Expert ✓ Performance Marketing 🏠 WFH Ready
View Work Contact Me
Nagercoil, Tamil Nadu, India
4+
Years Experience
3+
Companies Served
150+
Keywords Ranked
About Me

Crafting search strategies
that actually work

4+
Years Experience
3+
Companies & Agencies
150+
Keywords Ranked
Technical SEO Core Web Vitals Schema Markup Content Strategy Crawl Optimization Link Building

I am a performance-driven SEO and Digital Marketing Specialist based in Nagercoil, Tamil Nadu, with over 4 years of experience helping businesses across India, the UAE, and the US scale their organic visibility, improve search rankings, and convert traffic into revenue.

Currently, I lead SEO and paid media at Royal Swiss Auto Services (UAE, Remote), where I manage multi-channel marketing campaigns with monthly ad budgets exceeding $30K and oversee a team of 5 professionals. I specialize in leveraging AI-driven SEO strategies, AEO (Answer Engine Optimization), and GEO frameworks to stay ahead in the evolving search landscape.

Work History

Professional Experience

A track record of delivering measurable SEO results across diverse industries and organizations.

SEO Specialist
Royal Swiss Auto Services
Feb 2025 – Present
  • Managed 4+ SEO and digital marketing projects, consistently achieving 30%+ YoY growth in organic traffic.
  • Executed integrated campaigns across SEO, paid ads, and content marketing, improving SERP rankings by 15+ positions.
  • Handled Google Ads and Meta Ads campaigns with $30K+ monthly budgets, optimizing CTR and maximizing ROAS.
  • Conducted technical SEO audits, resolving Core Web Vitals, crawl errors, and improving overall site performance.
  • Implemented CRO, AI-driven SEO, AEO, and GEO strategies, increasing lead conversions by up to 25%
SEO Analyst
Artic 9 Creative Agency
Jun 2023 – Feb 2025
  • Developed and executed comprehensive SEO strategies, including keyword mapping, search intent alignment, and technical optimization to improve rankings and conversions.
  • Conducted in-depth competitor analysis using tools like Ahrefs and SEMrush to identify keyword gaps, backlink opportunities, and high-performing content strategies.
  • Managed backlink audits and link-building campaigns, removing toxic links and strengthening domain authority through high-quality backlinks.
  • Optimized paid search campaigns through keyword targeting, bid management, and quality score improvements, aligning PPC strategies with business goals.
  • Leveraged analytics tools to monitor SEO, SEM, and social media performance, generating insights-driven reports and continuously optimizing campaigns for better ROI.
SEO Executive
Capecom Solutions
Oct 2021 – May 2023
  • Conducted comprehensive technical SEO audits, optimizing site speed, mobile responsiveness, and crawlability to enhance overall website performance.
  • Implemented structured data and advanced on-page SEO strategies, including meta tags, content structuring, and internal linking to improve search visibility.
  • Improved website architecture and user experience through technical enhancements, ensuring better navigation and indexing.
  • Developed and executed local SEO strategies, including Google Business Profile optimization and location-based keywords to drive targeted regional traffic.
  • Led content marketing and link-building initiatives, increasing domain authority, strengthening brand presence, and acquiring high-quality backlinks.
Skills & Tools

Technical Proficiency

Hands-on expertise across the full SEO and digital marketing stack.

SEO Tools
Google Analytics 95%
Google Search Console 92%
Ahrefs / SEMrush 90%
SEO Expertise
Technical SEO 93%
On-page SEO 95%
Off-page SEO 88%
Marketing
Google Ads 85%
WordPress 88%
Social Media 82%
Education

Academic Background

🎓
2021
B.Sc Computer Science
Holy Cross College
📚
2018
Higher Secondary Certificate
Government School
🏫
2016
SSLC
Government School
Get In Touch

Let's Work Together

Open to full-time opportunities, freelance projects, and remote roles in digital marketing.

Location
Nagercoil, Tamil Nadu, India
Available for Opportunities
Actively seeking work-from-home positions in SEO, digital marketing, or growth roles with forward-thinking teams.
Languages
Tamil English
Availability
Open to WFH Roles
Work Type
Full-time · Freelance · Contract